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The Real Problem Isn't Your Team...
It's the Lack of Clear, Predictable Leadership Systems
From almost every practice owner we talk to, we hear the same thing:
- "We need more systems."
- "Balls are getting dropped."
- "My team doesn't do what they're supposed to."
- "I have to follow up constantly."
It's easy to assume the issue is the people. But in most cases...It's not.
It's the absence of clear expectations, accountability structures, and predictable leadership systems.Â
When leadership depends on personality, results become unpredictable.Â
When leadership is systematized, EVERYTHING becomes simpler!
 and that is what we build...
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Hi, I'm Dr. Paul Etchison.
I used to be a 4-day-a-week dentist. Now, I practice just 1 day a week and my practice produces nearly $6M annually.
But it wasn’t always like this.
Years ago, I looked “successful” on the outside: a busy, growing practice, great income, happy patients. But behind the scenes, I was burning out. My stress impacted my health, my marriage, and my time with my kids. I’d come home late, exhausted, and overhear my children joking that, “Daddy barely even lives here..."  They'd laugh. I wouldn't.
Those moments hit me hard. I realized I wasn’t just missing the moments that mattered, I wasn’t even present for the few I got. I was a great provider but a shadow of myself everywhere else.
When COVID forced me to slow down, I finally saw what I’d been missing:  Life is too short to spend it buried in your practice.
I needed a change... I needed a better system.
That’s what led to the OmniPractice System. It's the exact process I used to reduce my clinical days, grow my income, and reclaim my life. Today, I help other practice owners do the same.
But the real success isn’t in the numbers...
It’s in my life.
I’m present with my kids, experiencing the joy of truly knowing them and being part of their lives in ways I never could before. My wife and I are closer than ever. Most importantly, I feel happier, healthier, and proud of what I've created for myself and my family.
The DPHÂ 7 Phase OmniPractice System
A step-by-step blueprint that transforms your practice from chaotic and reactive to scalable and predictable.
You don’t need more hustle. You need a proven process that creates the leverage that will scale your schedule, your income, and the way you live your life. Here’s how we help you do it.
Phase I:
Transformational Genesis
Clarify your mission, build your leadership team, and create the meeting cadence that drives accountability.
Phase II:
Foundational Systemization
Document responsibilities, build your DPH block schedule, and start delegating strategically.
Phase III:
Departmental Baselines
Document and train your team in core operational systems like AR, phone skills, hygiene calibration, and workflow.
Phase IV:
Experience Integration
Design a consistent patient experience that drives referrals and higher case acceptance.
Phase V:
Patient Engagement
Improve communication and treatment acceptance so patients say YES more often.
Phase VI:
Advanced Policies
Reduce cancellations, pre-collect strategically, and eliminate production volatility.
Phase VII:
Evolution
Reevaluate, optimize, and move through the stages of practice maturity toward true owner freedom.
What You’ll Gain:
✔ More income with fewer clinical days
✔ A highly accountable, self-managed team
✔  Freedom to focus only on the parts of dentistry you enjoy or step away entirely
✔  Predictable, consistent growth without added stress
✔  A practice that runs without you being involved in every detail
✔  More time for family, hobbies, and what matters most
These Happy DPH Clients Did it...
Dr. Ryan B. had $1.8M in Revenue Growth (150%) practicing 3 days/week
"Within a year, we went from a 1-doctor practice working 4 days per week, seeing about 15 new patients per month, and collecting $1.2 million to a 2-doctor practice collecting $3 million—all while I was working 3 days per week. The best decision I ever made for my practice and my family."
Dr. Isaac H. had $1M in Revenue Growth (96%) practicing 3 days/week
"We nearly doubled my practice in less than 2 years. My team is happier, my workweek is shorter and less stressful, and the practice is growing with great patient reviews. DPH coaching was personalized, flexible, and far exceeded my expectations."
Dr. Matt L. Grew His Production and Collections 146%.  That's about a 2.5X increase!Â
"I was able to identify myself as the leading catalyst for my practice. I would highly recommend Etch for a coach, cool person, and friend to talk about the business of dentistry"
Dr. Trent P. Only Does Surgery just 3 days/week
"Paul’s coaching pushed my single-doc practice well past seven figures. He played an instrumental role in helping me break through practice plateaus.  I’m now doing surgery just 3 days a week, and my practice is thriving. I’m eternally grateful for his help."
Dr. Alex S. Grew 65% and went to 3 days/week
“I used to feel completely overwhelmed trying to do it all with barely any time for myself or my family. Paul helped me create a clear plan to grow, add an associate, and actually utilize my team to run the practice. I’ve now dropped to 3 clinical days and finally feel in control again. It’s been a total game changer for my stress, my systems, and my life.”
Dr. Chase K. saw
50% Revenue Growth practicing 3 days/week
"From the time Paul and I started working together, I have seen consistent growth of over 50% in collections. Even after working with him, we continue to grow at over 30% annually. Paul’s expertise allowed me to act quicker and with confidence."
Dr. Jill M: Aligned My Team on 3 days/week
"Some team members were skeptical at first, but it helped us all get on the same page and align with my vision for the practice. Together, we’ve worked to implement new systems, and the results have been incredible. I highly recommend this program!"
Dr. David L. Only Does Surgery just 3 days/week
"Paul completely shifted my mindset. I learned that I didn’t have to work more to make more money or have a successful business. Thanks to his guidance, I’ve reduced my clinical days and focus solely on surgery now. I highly recommend Paul as a mentor."
You Won't Be Disappointed!
"The program’s videos are well-organized, fun to watch, and designed for flexibility—whether you watch them alone, with the team, or as a group. It’s inspiring and entertaining, and helped us create the dream practice I’ve always wanted. You won’t be disappointed!"
Dr. Brandon P. saw 35% Revenue Growth just practicing 3 days/week
"Thanks to Paul’s guidance, we streamlined operations, grew revenue significantly, and systemized our processes. It was seamless brining on an associate and cutting my clinical day. I couldn’t be more grateful for Paul’s support."
What Would You Do If Your Practice Brought You More Time and Peace?
Imagine finally having the time to show up as the best version of yourself:
AS A PARENT
Coaching your child’s sports team, attending every recital, or just being there fully present for the moments that matter most.
AS A SPOUSE
Strengthening your relationship by being more engaged and less distracted by the stress of running a practice.
AS AN INDIVIDUAL
Picking up the hobbies you’ve put on hold, pursuing your passions, and reclaiming your peace of mind.
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Here’s Why It Works
Most coaching programs give you ideas. We give you a system AND the tools to make it stick.
The DPH OmniPractice System works because it doesn’t just focus on you as the practice owner. It focuses on building a practice that runs without you having to do everything yourself.
We don’t just show you what to do. We show you how to make your team own it, maintain it, and thrive with it.
What Makes DPH Different:
-
We teach you how to engage your team, so you don't have to do it all alone.
Most programs leave implementation up to you. We make sure your team is trained, aligned, and accountable. -
You get proven, plug-and-play systems.
No reinventing the wheel. Scheduling, case acceptance, leadership structures, accountability systems, it’s all ready for you to customize and apply. -
We build team leaders, not dependence.
You shouldn’t have to micromanage forever. We help you create leaders on your team who own their roles and free you to focus on what matters. -
We’ve lived this ourselves.
We’re not consultants who’ve never owned a practice. We’re dentists who built multi-million dollar practices, reduced our clinical days, and now enjoy the life you’re after.
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IT'S YOUR TURN
 Let’s Build the Practice and Life You Deserve.
If you’re ready to stop overworking, start earning more, and finally get your life back…
Book a Strategy CallÂ
Still have doubts?
Let's Address them Head-On!Â
“I don’t have the time right now.”
Time is exactly why you need this program. Imagine freeing up hours every week by empowering your team and systematizing your practice. As you free up time you will have more time to free up EVEN MORE time! And the time commitment in the program is small.
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“I don’t have a full team, and we’re short-staffed.”
Nothing benefits a short-staffed team more than having the right systems. Systems lead to retention and better culture. You may be short staffed because your practice is not retaining or developing your people.
This program brings alignment and clarity, even when resources are tight.
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“I can’t afford it.”
This is an investment that pays for itself quickly through increased revenue and efficiency. Not to mention the intangibles such as better life quality.
Our programs deliver so much value, it is nearly impossible not to get a multiple return on your investment.Â
Just look at our testimonials, we've proven it. Serious growth requires serious structure.
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“I’m already doing well. I don’t know if this is for me.”
DPH is for engaged practice owners that ARE doing well. This is not a "save my sinking ship" program, but it will do that too. Any practice at any stage or quality will benefit from implementing our methods.
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Hear What Dentists Are Saying About DPH
These dentists were no different than you.  With DPH Coaching, they transformed their practices and their lives.*
150% Revenue Growth
3 days/week
"Within a year, we went from a 1-doctor practice working 4 days per week, seeing about 15 new patients per month, and collecting $1.2 million to a 2-doctor practice collecting $3 million—all while I was working 3 days per week. The best decision I ever made for my practice."
- Ryan B., OR
96% Revenue Growth
3 days/week
"We nearly doubled my practice in less than 2 years. My team is happier, my workweek is shorter and less stressful, and the practice is growing with great patient reviews. DPH coaching was personalized, flexible, and far exceeded my expectations."
- Isaac H., OR
Grew 146% Revenue! Nearly 2.5X!
"I was able to finally identigy and lean into myself being the leading catalyst of the practice's growth.  I would highly reccomend Etch for a coach, friend, and all round cool person to talk the business of dentistry with."
-Â Matt L., CA
50% Revenue Growth
3 days/week
"From the time Paul and I started working together, I have seen consistent growth of over 50% in collections. Even after working with him, we continue to grow at over 30% annually. Paul’s expertise allowed me to act quicker and with confidence."
- Chase K., MO
Grew 65% and went to 3 days/week
“I used to feel completely overwhelmed trying to do it all with barely any time for myself or my family. Paul helped me create a clear plan to grow, add an associate, and actually utilize my team to run the practice. "'m now only 3 clinical days and finally feel in control again. It’s been a total game changer for my stress, my systems, and my life.”
- Alex S, TN
Seamless Integration
3 days/week
"Thanks to Paul’s guidance, we streamlined operations, grew revenue significantly, and systemized our processes. Bringing on an associate was seamless, and I cut my clinical hours. This coaching has transformed my business, and I couldn’t be more grateful for Paul’s support."
- Brandon P., MO
Only Doing Surgery
3 days/week
"Paul’s coaching pushed my single-doc practice well past seven figures. He played an instrumental role in helping me break through practice plateaus.  I’m now doing surgery just 3 days a week, and my practice is thriving. I’m eternally grateful for his help."
- Trent P., WI
Aligned My Team
3 days/week
"Some team members were skeptical at first, but it helped us all get on the same page and align with my vision for the practice. Together, we’ve worked to implement new systems, and the results have been incredible. I highly recommend this program!"
- Jill M., PA
Less Work, More Profit
3 days/week
"Paul completely shifted my mindset. I learned that I didn’t have to work more to make more money or have a successful business. Thanks to his guidance, I’ve reduced my clinical days and focus solely on surgery now. I highly recommend Paul as a mentor."
- Dave L., OK
You Won't Be Disappointed!
"The program’s videos are well-organized, fun to watch, and designed for flexibility—whether you watch them alone, with the team, or as a group. It’s inspiring and entertaining, and helped us create the dream practice I’ve always wanted. You won’t be disappointed!"
- Will C., ME
